Database Marketing 27E20100

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5 Replies to “Database Marketing 27E20100”

  1. I had this course in fall 2015 and although it was quite useful in my opinion (you actually learn something by doing instead of remembering various lists) the course was badly outdated. The lecturer was also quite difficult to understand sometimes due poor English skills but she did have a clear focus on helping the students to understand and learn. She offered a lot of help and support in the assignments for those who asked for it.

    The slides were horrible and difficult to understand without the course book (which was not mandatory but I would recommend it if you have hard time understanding the slides by yourself). I found the book usually more explanatory than the explanations of the lecturer.

    For the exam you should definitely learn at least the assignments since there will most probably be questions about them. However there were questions about the slides as well.

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