23E21050 Marketing, strategy and firm performance

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  1. An excellent course. Not an easy one, though. There is a LOT of coursework, a lot of deliverables. A long paper is to be written in the end, but you can use the material you have written throughout the course. (Of course if you do, that will produce a lower grade, but it is a possibility.) The lectures are never boring as they rely heavily on the students’ contribution and class discussions.

    M!B ’14 | 22.5.2014 @ 10:01

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